The Combination of Aspirations and Perfection.

The higher one's own aspirations are, the more difficult it is to achieve them. Since genuine exclusiveness is extremely rare. It is exactly this characteristic that makes BMW Individual so unique, since the range of materials to choose from is more select than for any other vehicle. By perfectly combining all details, BMW Individual meets even the highest expectations: the most exclusive way to drive BMW.

The BMW Individual automobiles.

Exclusive combinations of unique equipment: the BMW Individual automobiles.